Marketing
Weeks 1-4
Week 1- 1/26-1/30
Weekly Objectives- The student will be able to define marketing and the role it plays in our daily lives. The student will be able to recognize the role of marketing in consumer choice. The student will be able to Define market share and be able to list different business that compete for the same consumers. The student will be able to illustrate how different products and services meet the needs of consumers. 1/26
1/27
1/28
1/31
Week 2, 2/2-2/6 Weekly Objectives- The student will be able to Assess how marginal utility affect both consumers and producers. The student will be able to differentiate between different types of product utility. The student will be able to reiterate the core functions of marketing and how they work together to make more effective marketing. The student will be able to define the 4P's and what each P represents for marketing. Product, Price, Place and Promotions. 2/2
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Week 3 2/9-2/13
Weekly Objectives- The student will be able to compare and contrast the components of a promotional plan and a marketing plan. The student will be able to conduct a SWOT analysis of each type of business ownership. The student will be able to understand each step of the marketing plan as well as effectively write a plan. 2/9
Week 4 2/16-2/20 Weekly Objectives- The student will be able to compare and contrast the components of a promotional plan and a marketing plan. The student will be able to conduct a SWOT analysis of each type of business ownership. The student will be able to understand each step of the marketing plan as well as effectively write a plan The student will be able to explain the interdependence of nations. The student will be able to explain the nature of international trade. The student will be able to discuss the balance of trade. The student will be able to list three types of trade barriers. 2/16
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